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FREE swim scrunchie with any swimsuit order. Just add to bag!

Swim Scrunchie


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The cult favorite, as seen in

3 for $48

Choose from 9 styles and 3 fabrics to make your own iconic trio. BreatheSoft is our moisture-wicking, second-skin microfiber knit. DreamEase is our eco-friendly, lightweight stretch modal. PlayStretch is our breathable Cotton-Spandex blend for everyday wear. For 360 degrees of comfort.
The Original rise thong, Created in nyc

Often imitated, never matched. Since 1986.


Made to fit.
Made to last.

One size fits most. It’s called the World’s Most Comfortable Thong® for a reason.

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There’s only one
Signature Lace

Made with our exclusive, copyrighted, super soft, lace that stretches to move with your body and never, ever binds or cuts in.
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The world’s most comfortable thong®

If you get it, you get it.

Feel it, wear it, never look back (except, to admire your booty.)

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Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to women and to our planet.

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