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FREE swim scrunchie with any swimsuit order. Just add to bag!

Swim Scrunchie

$12

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The cult favorite, as seen in

3 for $48

Choose from 9 styles and 3 fabrics to make your own iconic trio. BreatheSoft is our moisture-wicking, second-skin microfiber knit. DreamEase is our eco-friendly, lightweight stretch modal. PlayStretch is our breathable Cotton-Spandex blend for everyday wear. For 360 degrees of comfort.
The Original rise thong, Created in nyc

Often imitated, never matched. Since 1986.

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Made to fit.
Made to last.

One size fits most. It’s called the World’s Most Comfortable Thong® for a reason.

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There’s only one
Signature Lace

Made with our exclusive, copyrighted, super soft, lace that stretches to move with your body and never, ever binds or cuts in.
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The world’s most comfortable thong®

If you get it, you get it.

Feel it, wear it, never look back (except, to admire your booty.)

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Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to women and to our planet.

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