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        © 2025 Hanky Panky

        We've been behind women since 1977 and, just like our undies, we're staying put.

        For every version of you

        Home of the game-changing, famously comfortable thong, Hanky Panky is loved by celebrities and stylists, sold in over 70 countries, and relied upon by millions of fans.

        Fiercely faithful

        In nearly half a century of crafting lingerie, through new styles, fabrics and every color imaginable, some things have never changed. Our stitch count stays sky high. Our fit obsession remains obsessive. And we’re still meticulous about every stitch, every seam and every rose in our lace.

        Pay it forward

        Pay it forward

        We’ve never chosen empire building over people, planet and ethics. Rooted in integrity, our values have never wavered. We support slow fashion, sustainable practices and fair rewards.

        It began with a hanky.

        Parsons-trained designer, Gale Epstein, had long been repurposing vintage clothing for her Recycled by Gale line when, in 1977, her unconventional eye landed on embroidered cotton handkerchiefs. Making a bra-and-bikini set for her friend Lida Orzeck, she was intrigued by the idea of turning the modest Victorian-era fabric into a more empowering statement.


        Orzeck saw an opportunity in her beautifully tailored gift. As did Lord & Taylor’s Buyer, placing an order of 144 sets. And the rest, as they say, is history – quite literally, an original version of the set lives in the Metropolitan Museum of Art’s permanent collection. See it here

        The thong that started a thing.

        The thong that started a thing.

        In the early '80s the thong was an underwear outsider. Seen as  risqué, only determined wearers could tolerate the discomfort. But with the advent of stretch jeans, women wanted a visible panty line solution not compromise.

        In 1986, Hanky Panky changed underwear history by inventing a thong that achieved the unimaginable; it could not be felt. In 2004, when the WSJ called our patented signature fabric 'lace butter', a legend began. We now sell one thong, on average, every 10 seconds across the world.

        Our facts. Your figures.

        1977

        Born in New York

        1986

        Launch of the thong

        45.6 M

        Thongs sold globally

        19

        Underwear silhouettes

        11

        Fabrics that our underwear is available in

        70+

        Countries where Hanky Panky is sold

        500

        Our color archive

        Our love language is empathy. It doesn’t get more intimate than underwear, and we embrace that closeness by being real and open about what some might deem taboo. We talk about sexual health, changing bodies, mental health, and relationships. We want to know what you think–how you speak about your own body.

         

        We’ve been around for a while. Since 1977, actually. We’re like your wise older sister who lived abroad, your best friend who has her life together but also knows what it’s like not to have your life together at all–there’s no judgement here. We’re here to make you comfortable in every way we can–in your undies and in your own skin.

         

        We want to lift you up, but we also want to take the pressure off: You don’t have to be your best self all the time. All you have to be is yourself—all the versions of you. The you on a good day, the you on a bad day, the boss you, the lazy weekend you, the PMS you, the you that takes self-care seriously—and every you in between.

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        © 2025 Hanky Panky