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Timeless colors, non-stop comfort!

3 Pack Original Rise Thongs


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We've been behind women since 1977 and, just like our undies, we're staying put.

We've been behind women since 1977 and, just like our undies, we're staying put.

For every version of you

Home of the game-changing, famously comfortable thong, Hanky Panky is loved by celebrities and stylists, sold in over 70 countries, and relied upon by millions of fans.

Fiercely faithful

In nearly half a century of crafting lingerie, through new styles, fabrics and every color imaginable, some things have never changed. Our stitch count stays sky high. Our fit obsession remains obsessive. And we’re still meticulous about every stitch, every seam and every rose in our lace.

Pay it forward

Pay it forward

We’ve never chosen empire building over people, planet and ethics. Rooted in integrity, our values have never wavered. We support slow fashion, sustainable practices and fair rewards. Since 2017, our company has been owned by all our employees.

It began with a hanky.

Parsons-trained designer, Gale Epstein, had long been repurposing vintage clothing for her Recycled by Gale line when, in 1977, her unconventional eye landed on embroidered cotton handkerchiefs. Making a bra-and-bikini set for her friend Lida Orzeck, she was intrigued by the idea of turning the modest Victorian-era fabric into a more empowering statement.

Orzeck saw an opportunity in her beautifully tailored gift. As did Lord & Taylor’s Buyer, placing an order of 144 sets. And the rest, as they say, is history – quite literally, an original version of the set lives in the Metropolitan Museum of Art’s permanent collection. See it here

The thong that started a thing.

The thong that started a thing.

In the early '80s the thong was an underwear outsider. Seen as  risqué, only determined wearers could tolerate the discomfort. But with the advent of stretch jeans, women wanted a visible panty line solution not compromise.

In 1986, Hanky Panky changed underwear history by inventing a thong that achieved the unimaginable; it could not be felt. In 2004, when the WSJ called our patented signature fabric 'lace butter', a legend began. We now sell one thong, on average, every 10 seconds across the world.

Our facts. Your figures.


Born in New York


Launch of the thong


Product number of our famous thong


Yards of thread in our original rise thong

45.6 M

Thongs sold globally


Underwear silhouettes


Fabrics that our underwear is available in


Countries where Hanky Panky is sold


We've featured this many prints


Our color archive

Our facts. Your figures.

Our Values

Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.

Our love language is empathy. It doesn’t get more intimate than underwear, and we embrace that closeness by being real and open about what some might deem taboo. We talk about sexual health, changing bodies, mental health, and relationships. We want to know what you think–how you speak about your own body.


We’ve been around for a while. Since 1977, actually. We’re like your wise older sister who lived abroad, your best friend who has her life together but also knows what it’s like not to have your life together at all–there’s no judgement here. We’re here to make you comfortable in every way we can–in your undies and in your own skin.


We want to lift you up, but we also want to take the pressure off: You don’t have to be your best self all the time. All you have to be is yourself—all the versions of you. The you on a good day, the you on a bad day, the boss you, the lazy weekend you, the PMS you, the you that takes self-care seriously—and every you in between.

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