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Cult Of Comfort

Embracing Circular Fashion: Hanky Panky's Eco-Friendly Innovations

Embracing Circular Fashion: Hanky Panky's Eco-Friendly Innovations

As we navigate through an era of heightened environmental awareness, the fashion industry finds itself at a crucial crossroads. Circular fashion, with its emphasis on sustainability and resourcefulness, emerges as the a guide towards a more responsible future.


At Hanky Panky, we're not just embracing this movement, it's been a part of our ethos since we began in 1977.  From US-crafted lace to our lingerie recycling program, and eco-friendly fabrics like Eco Rx™ Lite, we are committed to contributing to a more circular fashion industry.

What is circularity in fashion

Circularity is more than just a buzzword; it's a necessary shift that challenges traditional linear models of production and consumption. It embodies the principles of 'reduce, reuse, and recycle' by ensuring that resources are kept in circulation for as long as possible. Circular fashion refers to a sustainable approach to clothing production and consumption that emphasizes minimizing waste and maximizing the lifespan of garments through recycling, upcycling, and closed-loop systems.

Our Eco Rx™ Lite products epitomize this by using innovative materials and production techniques to minimize waste and environmental impact.

Eco Rx™ Lite Technology

Our Eco Rx™ Lite collection is made from TENCEL™ with REFIBRA™ technology, an innovative fabric that integrates both pre and post-consumer cotton textile waste. This ingenious blend not only reduces the demand for virgin materials but also breathes new life into discarded textiles, closing the loop in the fashion supply chain. By incorporating TENCEL™ Lyocell derived from sustainably managed forests, we further enhance the eco-credentials of our products, ensuring that every fiber aligns with our commitment to sustainability.

A closer look at our Eco Rx™ Lite Collection:

  1. Shop Tanks: Keep calm and stay cozy in our new Eco Rx™ Lite Tank. Crafted from TENCEL™ with REFIBRA™ technology, this lightweight jersey top offers both comfort and style. Whether you're lounging at home or venturing out, this versatile piece is a wardrobe essential that embodies circular fashion at its finest.

  1. Shop Panties & Thongs: Luxuriously soft and environmentally conscious, these panties offer the perfect blend of comfort and sustainability. 

  1. Shop The Collection: From shorts and joggers to long and short sleeve tees, we've got you covered for a head-to-toe eco-friendly ensemble. Crafted from TENCEL™ with REFIBRA™ technology and sustainably sourced materials, these garments offer both style and sustainability, making them perfect for any occasion.

Hanky’s Panky Eco-Friendly Fashion

Our Eco Rx™ Lite collection isn't just about eco-friendly fabrics; it's a testament to our holistic approach to sustainability. From the materials we use to the manufacturing processes we employ, every aspect of our production chain is meticulously designed to minimize our ecological footprint. By prioritizing circularity within our sustainability practices, we're not just reducing waste; we're redefining the very essence of fashion.

When you shop our Eco Rx™ Lite collection, you're not just investing in individual garments; you're embracing a lifestyle rooted in sustainability. By curating a wardrobe filled with eco-conscious pieces, you're making a tangible difference in the fashion industry's journey towards circularity. Join us in revolutionizing fashion one garment at a time, and together, let's shape a greener, more sustainable future for all.

As we celebrate Earth Month, let's remember that sustainability isn't just a trend; it's a responsibility we owe to future generations. By choosing Hanky Panky's Eco Rx™ Lite collection, you're not just investing in quality garments; you're joining us on a journey towards a more sustainable and circular future for fashion.

Together, let's embrace circularity and pave the way for a greener, more responsible fashion industry.