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How to Choose the Perfect Pair of Underwear for Your Body Shape

How to Choose the Perfect Pair of Underwear for Your Body Shape

The wrong pair of underwear can seriously make or break your day. Whether it's the discomfort of bunched briefs or the annoyance of visible panty lines, choosing the perfect pair of underwear is essential for both comfort and confidence. But with so many styles and silhouettes available, finding the best fit can be overwhelming.


We’re here to help you explore your options and guide you on how to choose the perfect pair of underwear for your body shape.

Understanding Your Body Shape

Before we dive into the different styles of underwear, it's important to understand your body shape. Every body is unique, and understanding your body shape can help you find the styles that work best for you. Here are the four main body shapes and the corresponding underwear styles that complement them:

1. Apple Shape

An apple-shaped body carries weight around the midsection, with narrower hips and legs. High-waisted briefs or boyshorts are a great option that provide extra coverage for the hips and butt.

2. Pear Shape

A pear-shaped body has a smaller upper body and carries more weight around the hips and thighs. For this body type, bikinis, V-kinis, or cheeky briefs are a good choice that provide a comfortable fit and accentuate the hips.

3. Hourglass Shape

An hourglass-shaped body has a balanced upper and lower body, with a defined waistline. For this body type, thongs or cheeky briefs are a great option. These styles highlight the curves of the body while avoiding visible panty lines.

4. Straight Shape

A straight-shaped body has a similar width throughout the body, with minimal curves. For this body type, boyshorts or high-cut briefs are a good choice. These styles provide extra coverage while adding a bit of shape to the hips.

Finding the Right Fit

Now that you know about body types and shapes–it’s all about finding the most comfortable fit. Here are some of our top tips for finding the right fit for you:

1. Know Your Measurements

Take accurate measurements of your waist, hips, and thighs to ensure the best fit. Most underwear brands provide size charts, so use them to find your comfiest size.

2. Pay Attention to the Waistband

The waistband of your underwear should fit snugly but not be too tight. It should sit comfortably at your natural waistline and not roll down or dig into your skin.

3. Check for Cheek Coverage

Make sure your underwear provides the coverage you're looking for–whether you want your cheeks fully covered, partially covered, or fully free (with a thong!). It should fit snugly without being too tight or loose, and should cover your booty (for full-coverage styles) without riding up.

4. Consider the Rise

The rise of your underwear refers to how high it sits on your waist. For most body shapes, a mid-rise or high-rise option is a popular choice as it provides more coverage and support. But these days, the 2000s are back and low rise underwear is trending. 


Choosing the perfect pair of underwear for your body shape doesn't have to be complicated. By understanding your body shape, choosing the right fabric, and finding the right fit, you can ensure comfort and confidence all day long.


  • How often should I replace my underwear?

It's recommended to replace your underwear every six months to a year, or sooner if they become worn or stretched out. If you’re ready to get rid of your old undies, you can responsibly recycle them with our lingerie recycling program: Lingeriecycle®


  •  Can I wear thongs with any body shape?

Yes! Thongs can be worn by any body shape. It's important to choose a style and fabric that works best for you–from stretchy lace to breathable cotton


  • Are cotton briefs the best choice for sensitive skin?

Cotton briefs are a great choice for sensitive skin as they are hypoallergenic and breathable.


  • What should I do if I'm in between sizes?

If you're in between sizes, it's best to size up for a more comfortable fit.

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